You may or may not have heard of a thing called ASMR. I personally stumbled across it on YouTube one day when I was searching for “relaxing calming music.” At first, I was like WTH is this and why is this lady whispering and pretending to be a dentist? My initial thought was that I had stumbled upon an odd fetish, but the more I started discovering all the other videos, I got hooked!
In case you don’t know what I’m talking about, ASMR stands for ‘autonomous sensory meridian response’ which is a “relaxing, often sedative sensation that begins on the scalp and moves down the body. Also known as “brain massage,” it’s triggered by placid sights and sounds such as whispers, accents, and crackles.
ASMR artists usually do roleplays while incorporating certain sounds like crinkling of paper, or tapping on a jar. It’s essentially telepathic massage therapy. When listened to with headphones your ear becomes sensitive to the sound and relaxes you to the point that many fall asleep. It’s still considered a bit of a taboo subject and many people associate sexuality with it, but from what I’ve seen on YouTube the majority are PG and intended solely for relaxation.
As of now, ASMR is not really a mainstream thing but has a large niche following, and I believe that this trend is going to continue to grow, especially with the eventual adaptation of Virtual Reality. It’s essentially a digital form of relaxation.
I’m not the only one who thinks so, as per YouTube stats, “YouTube searches for ASMR grew over 200% YoY in 2015 and are consistently growing. On its own, a top ASMR video can garner over 16 million views.”
While there are a few ASMR apps available now, none are drawing more attention than the YouTube videos, including the attention of brands who sponsor these channels for product placement — literally everything from food, fashion, home to beauty products!
I’m quite fascinated with this trend and wonder how things will manifest from a growth perspective in terms of it hitting the mainstream. Could an ASMR app similar to Instagram be the next big thing?
ps. Curious to try it? Check it out.