Leah McHenry is a Canadian symphonic metal artist with celtic influences who has managed to sustain her music career by targeting a dedicated niche of fans online. She is by far one of the most forward-thinking musicians I have come across to date! While most of the industry professionals are void of foresight and innovation, she truly understands where the music industry is headed.
Musicians now more than ever have to be digital savvy, and like I mentioned in my previous blog post, Internet Radio is the future, so artists and indie labels that want to stay ahead of the competition need to understand the NEW DIGITAL MUSIC INDUSTRY.
Musicians need to be entrepreneurs, and those who don’t have any business background or digital marketing expertise OR the money to hire a consultant are going to suffer the most unfortunately. Luckily, Leah has developed online courses designed to help musicians navigate the digital space and learn how to create streams of income.
While I do have a digital marketing background myself and a few tricks up my sleeve, I will be personally consulting with Leah in the near future in regards to my own music, because I think she’s that good! [Update: I signed up for the program and it’s great, all the course content is organized in a way to ensure you cover all the bases. I’ll keep you posted on the overall outcome :)]
Leah McHenry offers a free webinar and if you are persuaded you can purchase the online courses; it’s definitely worth your time if you are an artist! I wouldn’t blog about it otherwise, lol.